Pro2Pac Design Challenge
The Pro2Pac Design Challenge is an opportunity for students to gain hands-on experience working in packaging design and gives the industry a glimpse of what the future may hold for up-and-coming packaging talent.
For 2017, Pro2Pac is working with Sanjay Patel from Coca-Cola and Leeds Beckett University to create an initiative whereby the recycling aspect of packaging is encouraged through graphic or structural design.
18 final year students are given the option to design a food and/or drink packaging solution which is judged onsite at Pro2Pac. This project is decided upon by both Sanjay and Andrew Du Feu of Leeds Beckett.
Sanjay Patel, Global Innovations Connector for Coca-Cola has today announced the winner of the Pro2Pac Design Challenge.
Rhys Howell was judged to be the winner for his Cyclegram app design, which satisfied the judges’ criteria on design and functionality, as well consumer benefits and marketability.
Rhys said, "It was an exciting opportunity to get involved with a real life project, working withing real timescales to an actual brief."
Students from Leeds Beckett University were asked to design an initiative whereby the recycling aspect of packaging is encouraged through graphic or structural design. The winners were chosen by Sanjay Patel; Simon Oxley, formerly Food Packaging Technologist at M&S; and senior lecturer Andrew Du Feu.
The UK’s ‘grab and go’ food market is estimated to be more £20b this year so students were tasked with tackling the excess packaging generated by these on-the-go products.
Many of the entries explored an app-focused solution, as the students wanted to create a way to challenge the current consumer attitudes to recycling.
Many of the entries explored an app-focused solution as the students wanted to create a way to challenge consumer attitudes to recycling," said Sanjay, who visited Leeds Beckett University at the beginning of February to check their progress. "It's so important to have creative people involved in the the future of packaging".
Rhys received a £250 cash prize and a work experience placement at brand and packaging agency Hurricane Design, as well as the opportunity to pitch his winning concept to the judging panel.
Jayne Cunningham was highly commended for her re-usable drink packaging solution, this and all the other entry are on display at the event.?