Eureka to take off - Tails of the unexpected, the cocktail kind!

Find out how after two years of development with the help of top designers, brilliant consultants, numerous government funding schemes and persistency, Tails cocktails are now available to buy in all branches of Selfridges and at www.theonlineofflicence.co.uk.

Tails was born in 2007 when founder Nick Wall had a 'Eureka' moment, ironically whilst he sat in the bath! Nick's passion for cocktails led him to realise that he could not enjoy them away from bars without skill and a large drinks cabinet. In a market saturated with alcopops and bottled sweet drinks pretending to be cocktails, he set out to create the ultimate cocktail product and deliver an authentic cocktail experience for drinking at home, or anywhere, anytime.

In a market forecast to triple in the next few years and dominated by global drinks companies, Tails are a truly unique and innovative product and we will present the path of how an idea became a commercial reality.

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