The power of events
Wherever in the world you want to do business, you can do so much more, face-to-face, at an exhibition. Even in the digital age, when information is so much easier to come by, people will always want - and need - to meet face-to-face.
Exhibitions are a highly cost-effective way to generate sales leads and enter new export markets. You can make more contacts, and acquire more market intelligence, during four days at an international event than you might otherwise achieve in months.
FaceTime is the marketing body for the live events industry, set up to help customers harness the power of live events to drive sales, enhance customer relationships and deliver customer insight. FaceTime recently undertook research which proves that events are an essential part of the marketing mix; results show that one in three people experience an uplift in positive attitudes after attending an event, versus only one in four people experiencing the standard uplift to a 30 second TV advert.
To read the full report, and for more information about FaceTime, click here.
For tips and advice on how to get the most out of exhibiting, click here for FaceTime’s How to Exhibit Booklet.