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| Rexam High Barrier Food Containers | 01 Jan 2010 |
Rexam gives fresh approach to Isabel ambient fish meals
Rexam, the world leading packaging company, has created new plastic containers for Spanish company Conservas Garavilla’s new range of ambient Natur fresh® fish salads and ready-meals for their brand-leading Isabel range.
The containers, two sizes of high-barrier plastic bowls, 83mm and 99mm diameter, have been produced using Rexam’s unique Rotary ThermoForming (RTF) technology. The containers, formed in the melt-phase so there is no in-built stress, have superior retort and barrier performance. The bowls are sealed with easy-open and easy-peel metal ends on an existing can-filling line and are processed through a conventional retort. Both sizes are decorated with high-gloss shrink sleeves providing vibrant shelf-appeal and the larger size bowl also features an in-mould labelled lid with in-built fork for consuming the contents ‘on the go’.
Jorge Arrizabalaga, Isabel’s Marketing Director, said ‘When launching our new Natur fresh® range of fish salads and ready meals, we found the perfect partner in Rexam. The high-barrier bowls are innovative and provide an exciting modern format for our products. As the leading producer of prepared fish-salads in Spain, we need to ensure we keep ahead of the competition, so wanted new packaging that we could run on our existing equipment with minimal capital investment, but that would create real differentiation in the market-place.’
Rexam’s European Sales and Marketing Manager Nick Brewin is pleased with the relationship with Isabel. He said: ‘We are delighted to be working with well-known and respected companies such as Isabel, as they seek to grow their market positions and develop tomorrow’s packs for high-quality, ambient convenience foods. Our stock range of retort bowls and trays is ideally suited to this objective.’
Isabel is launching their Natur fresh® range with a comprehensive marketing campaign in Spain in Spring 2010.
ENDS
For more information contact:
Nick Brewin: 0044 1432 851722; nick.brewin@rexam.com
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