Recipe for Success

Diet Chef, started in 2008, is the UK's leading brand for chef prepared diet meals delivered direct to the home and serves 40,000 customers. Diet Chef aims to make dieting easy by doing all the counting, cooking, measuring and weighing for you - so all you need to do is watch the weight melt away. Meal kits comprise of breakfast, lunch dinner and snacks and are delivered in a convenient hamper every month.

Designer Bryt, recently helped rebrand Diet Chef and as part of the programme every aspect of its brand collateral and packaging were put under the microscope to ensure consistent delivery of brand messages and brand values. New packaging designs and formats were explored and implemented to create a better customer experience combined with material savings too.

Diet Chef will describe how the re-design programme was undertaken with due consideration of the practicalities of moving to new packaging formats whilst achieving material and transport costs savings through the process.

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