Ever wondered "what's the future of packaging"?
Returning for 2019, the Pro2Pac Design Challenge is an opportunity for students to gain hands-on experience working in packaging design and gives the industry a glimpse of what the future may hold for up-and-coming packaging talent. Register your interest to recieve the latest updates on the 2019 Challenge.
For the last edition in 2017, Pro2Pac worked with Sanjay Patel from Coca-Cola and Leeds Beckett University to create an initiative whereby the recycling aspect of packaging was encouraged through graphic or structural design.
With the UK’s ‘grab and go’ food market estimated to be worth more than £20bn, we chose to task the students with tackling the excess packaging generated by these on-the-go products; 18 final year students were given the option to design a food or drink packaging solution which was displayed and judged at the event.
Rhys Howell won the Challenge with his Cyclegram app design, which satisfied the judges’ criteria on design and functionality, as well consumer benefits and marketability.
Rhys said, "It was an exciting opportunity to get involved with a real life project, working with real timescales to an actual brief."
Rhys' design was chosen by Sanjay Patel; Simon Oxley, formerly Food Packaging Technologist at M&S; and senior lecturer Andrew Du Feu. Jayne Cunningham was highly commended for her re-usable drink packaging solution.
"Many of the entries explored an app-focused solution as the students wanted to create a way to challenge consumer attitudes to recycling," said Sanjay, who visited Leeds Beckett University at the beginning of February to check their progress. "It's so important to have creative people involved in the the future of packaging".