Ever wondered what the future of the packaging industry will be?

The Pro2Pac Design Challenge is an opportunity for students to gain hands-on experience working in packaging design and gives the industry a glimpse of what the future may hold for up-and-coming packaging talent.

For our last edition in 2017, Pro2Pac worked with Sanjay Patel from Coca-Cola and Leeds Beckett University to create an initiative whereby the recycling aspect of packaging is encouraged through graphic or structural design. 

With the UK’s ‘grab and go’ food market estimated to be worth more than £20bn, we chose to taks the students with tackling the excess packaging generated by these on-the-go products; 18 final year students were given the option to design a food or drink packaging solution which was displayed and judged at the event.

Rhys Howell was judged to be the winner for his Cyclegram app design, which satisfied the judges’ criteria on design and functionality, as well consumer benefits and marketability.

Rhys said, "It was an exciting opportunity to get involved with a real life project, working withing real timescales to an actual brief."

Rhys' design was chosen by Sanjay Patel; Simon Oxley, formerly Food ‎Packaging Technologist at M&S; and senior lecturer Andrew Du Feu. Jayne Cunningham was highly commended for her re-usable drink packaging solution.

Many of the entries explored an app-focused solution as the students wanted to create a way to challenge consumer attitudes to recycling," said Sanjay, who visited Leeds Beckett University at the beginning of February to check their progress. "It's so important to have creative people involved in the the future of packaging".

Rhys received a £250 cash prize and a work experience placement at brand and packaging agency Hurricane Design, as well as the opportunity to pitch his winning concept to the judging panel.